For print marketing, the Communications, Marketing and Events business unit is accountable for:
- TRCA print material adherence to accessibility (AODA) and TRCA brand standards
- TRCA print material adherence to high-quality standards including clarity of message, proper grammar and spelling and, in collaboration with project leads, accuracy of information
- Alignment of TRCA print material content with TRCA’s vision, mission, and strategic goals
- Ensuring all TRCA’s print materials are produced cost-effectively and in a manner consistent with its conservation mission
- Ensuring that TRCA print material production is resourced, scheduled and managed in ways that best support the needs of the organization as a whole
For print marketing, the Communications, Marketing and Events team commits to:
- Review all print marketing request submissions and respond with next steps within two business days
- Make prompt recommendations that may improve the effectiveness or reduce the cost of any requested print marketing project
- Provide project leads with production time and cost estimates and notify of any changes to these, for any reason, as soon as practicable
- Make timely decisions and act to ensure the quickest possible execution of all approved print marketing projects
- Respond promptly when project leads identify issues or concerns pertaining to a print marketing project
- Obtain project lead approval for content before sending materials for printing
- Notify project leads as soon as practicable when printed materials are delivered
- Maintain a roster of qualified print vendors and external designers for use should demand exceed in-house capacity