Services
- Media releases – Communications materials making a significant announcement, such as a new project or milestone or announcing the details of a major event
- Media advisories – Communications materials encouraging members of the media to attend and cover an event or press conference
- Pitches – Direct emails (or phone calls) to members of the media to seek coverage of a specific topic
- Key messaging – Key points for TRCA spokespersons to communicate in interviews
- Media relations plans – Plans outlining how the Media Relations Specialist will seek to secure media coverage for an initiative
Lead Time
Notify TRCA’s Media Relations Specialist as early as possible about the initiative for which you are seeking media relations support. Upon determining that the initiative has been prioritized for media relations support, the Media Relations Specialist will work with the appropriate TRCA staff members to determine which communications materials and methods are most likely to help achieve project goals.
The following lead times are required for communications materials. Please note that not all communications materials may be needed, depending on the nature of the project.
| Type of Material | Advance Notice Required |
|---|---|
| Media Releases | For a media release announcing a major new project or milestone, notice is required at least two weeks before the scheduled announcement date.
For a media release announcing the details of a major event, notice is required at least eight weeks before the scheduled event. |
| Media Advisories | Minimum two weeks before an event or press conference |
| Pitches | Minimum two weeks before a scheduled announcement
Minimum four weeks before the date of a scheduled event |
| Key Messaging | To be determined based on the date of a scheduled interview |
| Media Relations Plans | Within two weeks of meeting with a team to discuss a project, the Media Relations Specialist will provide a media relations plan for review. |