- Various analytics are available to measure the success of websites, social media, newsletters, ads, and chatbots.
- Communications, Marketing and Events can assist with identifying the best metrics associated with program/project objectives. Be sure to involve staff early in project development so that specific analytics can be collected from the outset, as some analytics data are not retroactive.
- Using analytics from previous projects can help inform the design and planning of new projects.
- Custom dashboards can be created to allow staff to access analytics at any time.