For best results, consult with Communications, Marketing and Events at the start of your planning. Ideally, Communications, Marketing and Events will meet with business unit managers each year to gain an overview of planned projects, activities and objectives, and develop an integrated communications plan (one that involves all recommended areas of communications, including print, online, social media, and media relations as necessary). From there, all you will need to do is trigger actions from the plan by submitting a completed Print and Design Request Form.
- Who is your audience? The more narrowly defined, the better.
- What are your objectives? Do you want to:
- Increase exposure (reach, impressions, views)?
- Generate better understanding?
- Build community profile?
- Generate sales?
- Solicit feedback?
- What is your call to action? (e.g. attend an event, join a group, download a document)
- What is your budget for communications?
- What is your timeline?
As the Communications, Marketing and Events business unit serves the entire organization, it is important to provide enough lead time for the best possible results! Another benefit of early engagement is the opportunity to take advantage of other TRCA initiatives with similar, or related target audiences through cross-promotion or integration of marketing support.