TRCA engages stakeholders and community members to build the profile of its programs and services, and to build support. It does this in part by hosting events and participating in externally-hosted events.
In keeping with TRCA’s commitment to business excellence, TRCA events must be budgeted and planned to be profitable, break-even, raise funds to support Toronto and Region Conservation Foundation, and/or bring value to TRCA through public engagement.
TRCA’s Events team, within the Communications, Marketing and Events business unit, provides strategic direction and assistance to all TRCA business units as required, to stage or participate in successful events, and takes the lead in managing signature TRCA events.