This guide is intended to facilitate the understanding and application of TRCA’s brand, identity, and creative expression and provides standards for the use of logos, artwork, colour palettes, typography, and other key visual elements. It serves as a resource and starting point for communications and creative professionals charged with articulating and representing TRCA’s brand, as well as a tool for TRCA staff looking to request a service from the Communications, Marketing and Events business unit.
The graphic information provided here draws on the official TRCA Visual Identity Guide which is available for review and download.
What is a brand?
TRCA has built a strong reputation among its stakeholders as an organization of trusted experts, conservationists, and planners. Its brand represents these attributes.
The elements included here can help staff tap into the power of TRCA’s brand, applying it to materials created by the organization in support of its work.
The consistent use of descriptions, colours, and graphic elements in the representation of TRCA help to make the brand stronger and more cohesive, avoiding inconsistencies that could dilute its impact.